Build-a-Bear has been a beloved brand for decades at this point, letting people of all ages create their own stuffed toys. Now, the brand is offering customers the chance to customize its signature bears in a whole new way; as NFTs.
Build-a-Bear has confirmed that it will be entering the web3 space with its very own NFT drop to mark its 25th anniversary. This collection has been developed in partnership with Sweet, an NFT company.
This new NFT project, as per reports, will come in three different phases, the first of which will launch on October 4, 2022. The day will kick off with the auction of a one-of-a-kind Build-a-Bear 25th celebration NFT collectable that is covered in crystals by Swarovski. The winning bid will get both the digital asset and a physical replica of it, which is also one-of-one.
A Build-a-Bear 25th Anniversary Gala is also going to be held, with the winner of the NFT auction receiving tickets to attend. This move marks the Build-a-Bear brand’s entry into the world of web3 and according to its management, shows it stepping into the future.
“This announcement speaks to our future in a world increasingly about the physical blending with the digital. Every aspect of this multi-dimensional collection is designed to capture the appeal of our brand and the collectability of our furry friends,” says Sharon Price John, the president and chief executive officer, Build-a-Bear Workshop.
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